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How to Win New Customers by John Fenton


Product details


  • How to Win New Customers (The profession of selling) Paperback – 1 Aug. 2002
  • Paperback : 148 pages
  • ISBN-10 : 185252409X
  • ISBN-13 : 978-1852524098
  • Publisher : Management Books 2000 Ltd; 2nd Revised edition (1 Aug. 2002)
  • Language: : English
  • Book Condition: Used – Like New

1 in stock



How to Win New Customers

John Fenton is the author of How to Win New Customers. Certainly, this book looks in detail at how to find new customers before your competitors do. How to make cold canvassing productive, how to stop competitors stealing your customers.  And how to win business from your competitors. It also includes many other essential tools with the aim of helping you make a success of a selling career. Source: Publisher


About the author of How to Win New Customers

Probably Britain’s most well-known sales expert, John Fenton, is the founder of both the Institute of Sales and Marketing Management and the Institution of Sales Engineers. He is a Fellow of the CIM.


What is Sales Management?

A significant function of sales management is to apply sales techniques to a firm’s sales operations and manage its sales operations. Net sales from the sale of goods and services and the resulting profit usually drive the success of most commercial operations. These are also commonly the objectives and performance indicators of sales management.


As a sales manager, you are typically responsible for sales management, including talent development.


Churchill’s study entails the analysis of 76 years of previous research. He proposed five factors that influence salespeople’s performance and behaviour along with different categories such as skill level, role perceptions, motivation, aptitude, and organizational factors with three moderators.


If you like this book, you might also want to check out Patrick Forsyth’s book Sales Excellence Pocketbook


Sales Excellence Pocketbook – Patrick Forsyth